At the crossroads of our virtual and real worlds––the online and offline––lies the metaverse. As we try to navigate the metaverse’s technology-advanced, online roads, much of our imagination has enabled us to enter and explore this entirely new world. Indeed, it is our imaginations that set the scope and the limitations of such a world.

It is only a matter of time before the question of when to enter the metaverse becomes an incontestable unknown, particularly as the Internet continues to lead our real world and help us with acquiring information or knowledge for personal, social, and economic development. Accordingly, our various professions are now faced with the metaverse question: to be or not to be in the metaverse, that is the question.

Leading the law, New Jersey–based personal-injury focused firm has recently created a metaverse office. One of the firm’s founding partners Grungo Colarulo explains the firm’s interest in connecting with clients in the digital universe. The firm has added the metaverse to its list of office locations, specifically known as Decentraland. In journeying through Decentraland, users can “explore LANDs owned by users to experience incredible scenes and structures,” “create scenes, artworks, challenges and more . . . [and] take part in events to win prizes,” and “buy and sell LAND, Estates, Avatar wearables and names in the Decentraland Marketplace . . . backed by the ethereum blockchain.”

A one-of-its-kind shop, Colarulo’s firm is a leader in the law in terms of conducting business in the metaverse. Inside the office named “La Finestra,” a client has the opportunity to interact with Colarulo’s avatar or ‘walk’ to Colarulo’s desk in the Decentraland to find a tablet with the founding partner’s contact information. Furthermore, Colarulo envisions hosting meetings in the metaverse with clients, particularly for the difficult conversations where an avatar would help comfort vulnerable clients.  

In terms of payment, Decentraland is free for all users to join. Though the firm does work on a contingency basis and is not accepting payment in the form of digital currency, Colarulo has indicated that “if an insurance company offered to pay attorneys’ fees in cryptocurrency, the firm would consider the proposal.”

And where does the inspiration for this New Jersey–based law firm come from? Much of the firm’s metaverse office was built by Colarulo’s 11-year-old daughter and her expertise in building online structures through the lands of Fortnite and Minecraft. Whether a law firm or client, it may be time to take the office to the next level. The metaverse is here, are you ready? 

Works Cited:

https://www.abajournal.com/web/article/why-a-personal-injury-firm-has-set-up-shop-in-the-metaverse?utm_medium=email&utm_source=salesforce_483066&sc_sid=05578512&utm_campaign=weekly_email&promo=&utm_content=&additional4=&additional5=&sfmc_j=483066&sfmc_s=167415851&sfmc_l=1527&sfmc_jb=6011&sfmc_mid=100027443&sfmc_u=13970133